Why Great Innovation Needs Great Marketing

Written By Denise Lee Yohn Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth […]

#MACE16 : Important of Lean Canvas for Start-ups Business

Lean Canvas and Business Model is a process of creating more value for customers with fewer resources. A lean organisation have a good understand of customer value and focuses its key processes to continuously increase it. The goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.