The Future According to Elon Musk

   Elon Musk is often labelled a dreamer, the closest we could get to a real-life Tony Stark. He is an innovative and motivational leader that uses his passion for technology to repeatedly deliver breathtaking results. Now, he is coalescing the various articulations of his business empire to create comprehensive solutions to climate issues and […]

#MACE16 : Role of Personas In Business Innovation

Hi, its me again.. have you ever wanted to understand patterns in behaviour of buyers of a product? are you looking to innovate (something new) or to improve an existing service? Applying personas to design thinking process will help you take a step back and build empathy with users, helping  you to properly listen and walk in their shoes. Personas are “not real people […]

#MACE16: 5 Key Steps of Design Thinking

What is Design Thinking? Design thinking means working differently, it also a set of processes for solving problems, discovering opportunities, and generating innovative, human-centered solutions. At its heart, design thinking is about adopting a human-centered perspective and an attitude of continual experimentation. Five Key Steps of Design Thinking Step 1 – Empathy Any social endeavour begins with […]