This module aims to give students the knowledge and understanding of creative and business behaviours necessary for developing a product/service and establishing an innovative multidisciplinary business enterprise. Students will work in teams to set up a business. Business mentors will be available to coach the teams.

AIMS (DEFINITIVE)

  • To critically evaluate and apply design thinking practices into new enterprise ventures
  • To gain first-hand experience of managing and developing a start-up business through multidisciplinary collaboration including management and leadership theories in the context of the creative economy.
  • To develop a professional presence through social media
  • To critically reflect and apply the entrepreneurial and social media skills learnt through the venture to future career goals including creative and innovative individual leading capabilities

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