#MACE16: January 2017 Trade Fair – [Photos]

It was thrilling being part of 1st Trade fair in 2017 which took place at Kingston Business School London. This was a great chance which we displayed and get on the spot answers right away about our prototype product. It was also an opportunity to engage with potential customers. The Trade Fair also provided us opportunity to give consumers a … Continue reading #MACE16: January 2017 Trade Fair – [Photos]

#MACE16 : The Art of Good Value Proposition Design

A truly god value proposition should paint a picture of your brand for prospects. It's must describe the benefits customers can expect from your products and services. It literally tells your audience: How your product or service solves/improves problems What benefits customers can expect Why customers should buy from you over your competitors It should introduce you to prospective buyers … Continue reading #MACE16 : The Art of Good Value Proposition Design

#MACE16: 5 Key Steps of Design Thinking

What is Design Thinking? Design thinking means working differently, it also a set of processes for solving problems, discovering opportunities, and generating innovative, human-centered solutions. At its heart, design thinking is about adopting a human-centered perspective and an attitude of continual experimentation. Five Key Steps of Design Thinking Step 1 - Empathy Any social endeavour begins with … Continue reading #MACE16: 5 Key Steps of Design Thinking

#MACE16 : Rapid Prototyping Experience @ FABLAB London

How rapid is rapid prototyping? This question evokes different timelines in peoples’ minds. After attending FABLAB London prototype workshop I came out with a different perspective and a deep understanding of the role this process plays in initial  product development. In the early phase of any product idea, the primary purpose of rapid prototype is learning – which assumptions make sense, … Continue reading #MACE16 : Rapid Prototyping Experience @ FABLAB London