Implementing New Technology

For all the dollars spent by American companies on R&D, there often remains a persistent and troubling gap between the inherent value of the technology they develop and their ability to put it to work effectively. At a time of fierce global competition, the distance between technical promise and genuine achievement is a matter of … Continue reading Implementing New Technology

Managing Someone Who Sucks Up to You

Every leader knows they shouldn’t play favorites — it can lead to dissatisfaction and discord on a team. There are even some surprising disadvantages for the person who is the focus of the boss’s special attention. But there will always be team members who want to make it into your inner circle, and sometimes a … Continue reading Managing Someone Who Sucks Up to You

A 21st-century approach to serious illness

Biotechnology company Amgen is leveraging machine learning and emerging technologies to try and predict and prevent disease. We’ve heard it before: Artificial intelligence (AI), with its giant data sets and rapidly evolving technology, is transforming health care into a science capable of preventing illness and prolonging life. We believe this will be true over the … Continue reading A 21st-century approach to serious illness

What is a quantum computer?

How it works, why it’s so powerful, and where it’s likely to be most useful first Jan 29, 2019 IMAGE COURTESY RIGETTI COMPUTING. PHOTO BY JUSTIN FANTL. This is the first in a series of explainers on quantum technology. The other two are on quantum communication and post-quantum cryptography. A quantum computer harnesses some of the almost-mystical phenomena … Continue reading What is a quantum computer?

Why Great Innovation Needs Great Marketing

Written By Denise Lee Yohn Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth … Continue reading Why Great Innovation Needs Great Marketing

Mobile Technologies:  Driving the Next Wave of App Innovation

The mobile app and smartphone ecosystem have grown exponentially in the last seven years, mainly driven by user experience, technology and investment. Technological advancement on mobile platforms is still in full force. We are seeing new innovation with every OS update. These innovations can be the key to making your mobile apps stand out among millions of … Continue reading Mobile Technologies:  Driving the Next Wave of App Innovation

#MACE16: January 2017 Trade Fair – [Photos]

It was thrilling being part of 1st Trade fair in 2017 which took place at Kingston Business School London. This was a great chance which we displayed and get on the spot answers right away about our prototype product. It was also an opportunity to engage with potential customers. The Trade Fair also provided us opportunity to give consumers a … Continue reading #MACE16: January 2017 Trade Fair – [Photos]

#MACE16: 1st Dragons’ Den Presentation

Pitching our business idea to a panel of professional judges was nerve-racking. This might be due to the fact our product was still at the prototype stage. Nevertheless, the presentation was also an opportunity to test our business idea and gather as much feedback as possible. Furthermore, our prototype product (chopstick trainer) accurately demonstrates the … Continue reading #MACE16: 1st Dragons’ Den Presentation

#MACE16 : The Art of Good Value Proposition Design

A truly god value proposition should paint a picture of your brand for prospects. It's must describe the benefits customers can expect from your products and services. It literally tells your audience: How your product or service solves/improves problems What benefits customers can expect Why customers should buy from you over your competitors It should introduce you to prospective buyers … Continue reading #MACE16 : The Art of Good Value Proposition Design

The Future According to Elon Musk

   Elon Musk is often labelled a dreamer, the closest we could get to a real-life Tony Stark. He is an innovative and motivational leader that uses his passion for technology to repeatedly deliver breathtaking results. Now, he is coalescing the various articulations of his business empire to create comprehensive solutions to climate issues and … Continue reading The Future According to Elon Musk

#MACE16 : Role of Personas In Business Innovation

Hi, its me again.. have you ever wanted to understand patterns in behaviour of buyers of a product? are you looking to innovate (something new) or to improve an existing service? Applying personas to design thinking process will help you take a step back and build empathy with users, helping  you to properly listen and walk in their shoes. Personas are “not real people … Continue reading #MACE16 : Role of Personas In Business Innovation