Seven Recent Low-Tech Inventions that have Changed the World

Technologies don’t have to be cutting edge to make a profound difference in people’s lives. Check out these 10 incredible low-tech inventions. 1) Better woodstoves Deforestation is a major problem in much of the developing world, as is the harm to human health that comes from breathing in the particulate matter in smoke from woodstoves. […]

Why Great Innovation Needs Great Marketing

Written By Denise Lee Yohn Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. The role of marketing in some companies seems to have diminished in recent years, with the growth […]

Google Releases New app to Beat Slow Internet Speed in Africa

Google is about to release an app in Africa that will help internet users overcome obstacles such as the lack of high-speed connectivity and the cost of data on the continent. The release of Google Go is the U.S. technology giant’s latest attempt to extend its reach into emerging markets such as sub-Saharan Africa, where […]

Mobile Technologies:  Driving the Next Wave of App Innovation

The mobile app and smartphone ecosystem have grown exponentially in the last seven years, mainly driven by user experience, technology and investment. Technological advancement on mobile platforms is still in full force. We are seeing new innovation with every OS update. These innovations can be the key to making your mobile apps stand out among millions of […]

Read Why some iMessage Texts are Blue and some are Green

If you own an iPhone, you may have noticed something odd in the Messages app: Some messages are blue and some are green. What’s the deal with that? Short answer: Blue ones have been sent or received using Apple’s iMessage technology, while green ones are “traditional” text messages exchanged via Short Messaging Service, or SMS. […]

#MACE16: January 2017 Trade Fair – [Photos]

It was thrilling being part of 1st Trade fair in 2017 which took place at Kingston Business School London. This was a great chance which we displayed and get on the spot answers right away about our prototype product. It was also an opportunity to engage with potential customers. The Trade Fair also provided us opportunity to give consumers a […]

#MACE16: 1st Dragons’ Den Presentation

Pitching our business idea to a panel of professional judges was nerve-racking. This might be due to the fact our product was still at the prototype stage. Nevertheless, the presentation was also an opportunity to test our business idea and gather as much feedback as possible. Furthermore, our prototype product (chopstick trainer) accurately demonstrates the […]

#MACE16 : The Art of Good Value Proposition Design

A truly god value proposition should paint a picture of your brand for prospects. It’s must describe the benefits customers can expect from your products and services. It literally tells your audience: How your product or service solves/improves problems What benefits customers can expect Why customers should buy from you over your competitors It should introduce you to prospective buyers […]

The Future According to Elon Musk

   Elon Musk is often labelled a dreamer, the closest we could get to a real-life Tony Stark. He is an innovative and motivational leader that uses his passion for technology to repeatedly deliver breathtaking results. Now, he is coalescing the various articulations of his business empire to create comprehensive solutions to climate issues and […]

#MACE16 : Role of Personas In Business Innovation

Hi, its me again.. have you ever wanted to understand patterns in behaviour of buyers of a product? are you looking to innovate (something new) or to improve an existing service? Applying personas to design thinking process will help you take a step back and build empathy with users, helping  you to properly listen and walk in their shoes. Personas are “not real people […]

#MACE16: 5 Key Steps of Design Thinking

What is Design Thinking? Design thinking means working differently, it also a set of processes for solving problems, discovering opportunities, and generating innovative, human-centered solutions. At its heart, design thinking is about adopting a human-centered perspective and an attitude of continual experimentation. Five Key Steps of Design Thinking Step 1 – Empathy Any social endeavour begins with […]

#MACE16 : Role of Finance and Pricing in Business – Simon Hulme

The purpose of accounting in business is to achieve three benefits: business support service, lowest costs and effective control of the environment. Money is the lifeblood of a business and accurate profit and loss, balance sheet and cash flow is needed to promote or create a business.  

#MACE16 : Rapid Prototyping Experience @ FABLAB London

How rapid is rapid prototyping? This question evokes different timelines in peoples’ minds. After attending FABLAB London prototype workshop I came out with a different perspective and a deep understanding of the role this process plays in initial  product development. In the early phase of any product idea, the primary purpose of rapid prototype is learning – which assumptions make sense, […]

#MACE16 : Important of Lean Canvas for Start-ups Business

Lean Canvas and Business Model is a process of creating more value for customers with fewer resources. A lean organisation have a good understand of customer value and focuses its key processes to continuously increase it. The goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.

#MACE16: 3 Ways Design Thinking Aid Innovation in Business

    Most organisations looking to grow often find themselves caught between conventional and newer approaches to innovation. While traditional strategy calls for rigorous analysis and critical thinking, design thinking espouses ‘thinking by doing’. As discussed in class, design thinking is a holistic approach to business that, unlike the rigid structure of business, utilises both […]