A truly god value proposition should paint a picture of your brand for prospects. It’s must describe the benefits customers can expect from your products and services. It literally tells your audience:
- How your product or service solves/improves problems
- What benefits customers can expect
- Why customers should buy from you over your competitors
It should introduce you to prospective buyers and helps you make a strong first impression. for example, Apple is believed to have a great value proposition, one that is particularly impressive is its statement for the MacBook.
The company emphasises how lightweight its product is (its biggest differentiator), while also speaking how advanced its technology is.
Finally, a good design value proposition helps tackle the core challenge of every business — creating compelling products and services customers want to buy.