#MACE16 : The Art of Good Value Proposition Design

A truly god value proposition should paint a picture of your brand for prospects. It’s must describe the benefits customers can expect from your products and services. It literally tells your audience:

  • How your product or service solves/improves problems
  • What benefits customers can expect
  • Why customers should buy from you over your competitors
Image result for Value Proposition Design blog
Image Source: wileyasiablog.com

It should introduce you to prospective buyers and helps you make a strong first impression. for example, Apple is believed to have a great value proposition, one that is particularly impressive is its statement for the MacBook.

The company emphasises how lightweight its product is (its biggest differentiator), while also speaking how advanced its technology is.

 

2016-12-15-14_06_35-31-value-proposition-examples-you-wish-you-had
Image Source: http://www.apple.com/uk/macbook/

Finally,  a good design value proposition helps tackle the core challenge of every business — creating compelling products and services customers want to buy.

 

 

 

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Published by George Uka

George Uka is a leading senior consultant in SAP® eRP Materials Management (MM) software configuration, and implementation. Shortly before leaving the shores of Nigeria, he led the successful installation & implementation of a multi-million dollarl LAN networking and Fourth-Shift/SAP eRP-software project for National Fertilizer Company of Nigeria (NAFCON) Onne, Rivers State. He has years of consulting experience working with world-class brands including Accenture, BP, Cadbury, and Barclays. He has also volutered for the development charity ActionAid UK, where he campaigned for structural changes to alleviate poverty and hunger around the world, most especially in Africa.

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