#MACE16: 3 Ways Design Thinking Aid Innovation in Business


Image-Source: Kingshuk Das  https://goo.gl/nPZYHb


Most organisations looking to grow often find themselves caught between conventional and newer approaches to innovation. While traditional strategy calls for rigorous analysis and critical thinking, design thinking espouses ‘thinking by doing’.

As discussed in class, design thinking is a holistic approach to business that, unlike the rigid structure of business, utilises both logic and creativity.

In order to effectively combine and focus these two forces, design thinking is said to be carefully guided by three principles: inspiration, ideation, and implementation. With the help of these three principles, design thinking encourages you to recognise communities with complex problems that you can fix and fuels innovation so you can do just that.

With the help of these three principles, design thinking encourages you to recognise communities with complex problems that you can fix which ends up fuellings innovation.

Below are three Ways design thinking  aid iInnovation in business:

1. Encouraging Creativity. Unlike the traditional structure of the business that analyses the probability of failure before a project is started, design thinking allows you to explore an idea fully so you can see if the solution is effective.

Design thinking encourages you to cast the fear of failure aside and let your creativity accompany you as you brainstorm, experiment, take risks, and expand your mind.

2.Inclusive Communication. The human-centered nature of design thinking necessitates that you communicate with your community in order to thoroughly understand how the product will impact them.

This communication fuels innovation because you cannot attempt to solve a problem if you do not comprehend it. Another level to how communication fuels innovation is through the group sharing and exchanging of ideas, as design thinking encourages collective ownership.

3. Constant Change.  As experienced, design thinking implementation involves creating prototypes that must be tested quickly to measure how they will affect the end users and they must be a process in place for continuous alteration and improvement.

This environment of constant change keeps you from getting stuck on one path and in one way of thinking and instead prompts you to consistently adapt to new problems and develop new solutions.



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