#MACE16: A Module Like No Other

Hi everyone, welcome to my first blog post on Design Thinking for Startups module at Kingston Business School!

My name is George Uka  and am currently studying Innovation Management & Entrepreneurship MSc at the above-mentioned institution.

My professional work experience spans years in all facets of enterprise resources planning with extensive knowledge in SAP eRP implementation processes and configuration.

My interest in the role of Information Technology in business and government establishments formed the initial core of my undergraduate education (Information Systems) at Kingston University London, but my focus on the human and creative elements in business and the underlying connections with technology led me to broaden the scope of my studies.

Things you can expect from this blog includes important information about the module and practical learning outcomes, with a few random musings thrown in there. You might even get some pictures of my attempts at being creative if you’re lucky.


 “This module aims to give students the knowledge and understanding of creative and business behaviours necessary for developing a product/service and establishing an innovative multidisciplinary business enterprise. Students will work in teams to set up a business. Business mentors will be available to coach the teams”.

Course Director Dr Janja Song  #MACE16

The module Director Dr Janja Song constantly asked students to provide our thoughts and opinions during class discussions. She encourages students to make mistakes and be wrong since a certain amount of risk-taking is inevitable with creative thinking .

The module is also about bridging the gap between Business and Creativity. Establishing a solid connection between the two industry is the ultimate aim of this module.

Reflection : 

Reflecting on my first two weeks on this module, I think the three words I would use to describe it so far would be: Intense, Engaging, and Enjoyable. I remember being asked in class if we consider ourselves creative? some students (including me) found themselves unsure if they were or not.

So then, what does it actually mean to be creative? As discussed in class, creativity is the ability to imagine or invent something new. The ability to generate new ideas by “combining, changing, or reapplying existing ideas“.

As further explained by the module Director, “there is not a single person on earth who is not a creative being. “Creativity is  the creation of noble ideas in every domain“. People are curious about a new and innovative object.

How do we influence people with an object? How do will design Technology driven products? She said, we will learn not only what it means to be creative, but how to manifest our own creativity.

Business Idea Into Prototype Within 2 Days:

My group was able to implement a business idea into a wireframe prototype within two days of conceiving it due to the advice we received in class to keep the idea simple.

We were advised to stop wasting time on (Mr John sex orientation) but focus more on the deliverables, thereby eliminating the initial need of aiming for an absolute faultless product prototype.

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Creativity and Why is it Important?

In his TED talk video from 2006, which was played in class Ken Robinson stated, “Creativity is now as important in education as literacy and we should treat it with the same status.”

Ken Robinson reiterates all of us possess everything necessary to be more creative. The problem is we’ve been trained away from our creative instincts by schools, parents, movies and workplaces.

1st Field Work : 

After watching three insightful videos in class about  ” What Makes a House a home” we were ‘drove‘ out of the class and segmented into two various groups with the aim of going around the campus asking students about ‘What makes a house a home’?

A straw poll of students surveyed threw up similar themes: ‘it holds all my favourite things and my favourite person in one place’, ‘it’s about having cool, smooth sheets but also feeling free to make a mess’, ‘it’s the place I retreat to for peace from the frenetic, bossy outside world’, ‘it’s where I can spend the whole day in my pyjamas watching Mad Men, if I so choose’.

It seems that for most of us, creating a home is less about the building itself,  or the location and more about the emotional connection and sense of comfort we’re able to create behind closed doors.


After taking part in this class for two weeks, I now find myself asking lots of ‘Why’ questions. This course is much different from other module’s because with every lecture I feel like I have learnt something that can be applied to real life most annoying personal obstacles.

So that was a quick overview of everything up till now if you have any questions or comments feel free to post below, and I will see you in the next post!

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